I've taken advantage of these promotions a number of times. Over the years I've seen some real winners (Shrek) and losers (Red Tails) and everything in-between. I saw a very early, unfinished edit of The Italian Job and very recently watched the first audience screening of a documentary (which I can't tell you about because I had to sign an NDA, but they bought my silence with gift certificates to see any other movie).
I've never had a screening like this adventure.
Recently, I was in the Portland Star Light Parade with Portland Zombie Walk. Well, our little group got the attention of a representative from Paramount studios. They wanted a small hoard of zombies present for the World War Z premiere. We leaped at the chance.
What Paramount wanted from us was rather vague, something about pictures and promotional materials. No sweat, folks love my zombie persona and always want to be in a photo with me. And I'm a huge fan of swag (most of my shirts were free). In return, we'd get reserved seating.
Our little undead herd gathered at the theater, including a couple of Disney Princesses and others with rather grotesque makeup. There were even some folks not affiliated with us madeup as zombies.

Someone came up and told me that I was their favorite zombie!
After the movie, we took more pictures with folks connected to the studio and any who wanted to play around. And as a final thank you, we were all given deluxe branded 3-D glasses. A couple from our crew even got mini branded first-aid kits (not me, sadly).
In the end, I'd had fantastic fun with friends, saw an intense movie, and walked away with all my limbs intact.
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